British Esports Association

Welcome to the British Esports Association

Welcome to the British Esports Association, the national body for esports and competitive video gaming.

We are a not-for-profit organisation designed to support and promote grassroots esports in Britain. 

The aim is not to push esports as a sport, or as a rival to traditional sport, but as a credible activity in its own right which can have positive cognitive and other benefits when done in moderation. Esports also promotes teamwork and communication, develops communities and provides jobs.

Unlike passive media such as TV, esports requires quick thinking and involves the participant directly. 


What is esports?

Esports (electronic sports) is a proven human-versus-human mind game - a Chess 2.0 if you like. It's essentially competitive video gaming.

Tournaments usually consist of amateur or professional gamers competing against one another for a cash prize.

Esports is classified in the UK as a game and not a sport (similar to the likes of chess and bridge). We are working to educate the Government's Department of Culture, Media and Sport of its benefits.


British Esports announces Advisory Board and launches website

6th December, London; The British Esports Association (British Esports) - the UK's esports national body - established to support, promote and instil good governance for amateur esports players and teams– confirms its Advisory Board and launches its full website.

Led by British Esports Chair, Andy Payne OBE, the board for 2017 includes:

  • Paul "ReDeYe" Chaloner, Veteran Esports Host, Caster and Presenter
  • Michael "ODEE" O'Dell, President Team Dignitas
  • Craig "Wizzo" Fletcher, Founder Multiplay
  • Chris Mead, Twitch's UK Director of Partnerships
  • Ryan Hart, World Champion Esports Player
  • Ceirnan " Excoundrel " Lowe, Colour Caster
  • Josh Williams, Founder, National University Esports League
  • Carleigh Morgan, Academic
  • Andrew Nixon, Partner at Sheridans

View Advisory Board

The board, which possess a wealth of experience across all aspects of esports and are some of the leading figures within the industry, will discuss developments and areas of focus for the British Esports Association, and offer their guidance and advice to constantly develop esports in the UK. The first board meeting will take place in January 2017 and each member will sit on the board for a minimum of 12 months.

"I am really proud and honoured to be taking this role on for British Esports at such an exciting time for the industry. We have assembled a really talented group of esports professionals to interact with the community and guide our activities. There is much to do, but given the talent assembled, we will be able to make a significant difference over the coming 12 months, bring it on." commented Andy Payne.

The brand new website www.britishesports.org will be an information hub, providing expert advice and support from grassroots levels and up, across the esports spectrum. There will be articles educating about jobs in the industry, to wellbeing, guidance for parents, to finding out the latest esports events, who are the event organisers, key figures in the industry and how to get involved in competition both locally and nationally here in the UK plus much more. British Esports wants to help existing gamers and nurture future British talent in becoming global champions.


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