British Esports Association

About the British Esports Association


Mission Statement

British Esports is a not-for-profit national body established in 2016 to promote esports in the UK, increase its level of awareness, improve standards and inspire future talent.

As a national body, our aims are to support esports and provide expertise and advice. We are focused on the grassroots level of esports and are not a governing body.

We are not pushing esports as a rival to traditional sport, but as a credible activity in its own right which can have positive cognitive and other benefits when done in moderation. Esports promotes teamwork and communication, develops communities and provides jobs.

We will help to educate parents, teachers, media, policy makers and government – around what esports is and its benefits. We’re working with schools, libraries and other educational establishments to embrace esports and create some inspiring events and activities.

The UK is the fifth biggest consumer market for games but has been behind other territories in esports. We are looking at the bigger long-term picture with the goal of creating more British esports talent in the future.


Our three goals are to:

  • Promote esports in the UK and increase its level of awareness
  • Improve the standard of UK esports
  • Inspire future talent


What does the association do?

Right now (as of summer 2017) we are working on several things. We have just held a one-month kids esports club pilot scheme at Maida Vale Library, and will aim to help other schools and libraries hold their own regular clubs in the future. The idea is to get more youngsters and parents and teachers aware of esports, and to help foster more esports talent from the UK in the future.

We're also working on introducing a membership offering so people can join the association, plus we're exploring ways to better promote future British esports champions and highlight academic research in this field.

The association also works with the media, produces its own content and is establishing links with schools and academics to help put esports on the map in the UK and reinforce the positive aspects of competitive gaming.

While the three points indicated at the top of this page are our core areas of focus, the association acknowledges there are other topics which need to be addressed. For example, these include visas for pro gamers, contract parity for pros, and tackling online harassment.

As the British Esports Association is a not-for-profit organisation, all revenues generated will go back into the running of the organisation, and into funding grassroots esports, including supporting the setting up of clubs, creating an infrastructure, supporting UK players, organisations and more.


Download the British Esports info pack:


We've produced an extensive PDF info pack on us - download it for free here (right click and select 'save target as').


Who we work with

The association has a British Esports advisory board, with each board member having a sub-group. The advisory board rotates, with each member sitting on the board for a minimum of 12 months. We meet each quarter and discuss areas of focus and what we're working on.

We also have a series of British Esports games advisers, who provide input and expertise to make sure we can support and understand each community effectively, and to keep us abreast of changes in the grassroots/wider scene across multiple games. This will help us with our future initiatives and ensure we’re considering the needs of the community.

We regularly speak with game publishers, tournament organisers, educational establishments, academic researchers and others within esports as we work towards our core goals.

The association is also a member of the Sport and Recreation Alliance.


Who is behind the association?

The British Esports Association was set up in the summer 2016 by Chester King of the International Group.

Chester has a 23-year background in traditional sports, with Stoke Park (owned by International Group) running the pre-Wimbledon tennis event The Boodles, as well as working for the Football Association, Lord’s and the Rugby Football Union.

Meetings have taken place between the British Esports Association and many different parties within the games and esports industries, including the likes of Activision, Blizzard, Microsoft and with the UK Government's Department of Culture, Media and Sport.

If you would like to contact us, please get in touch by emailing.


To meet the rest of the British Esports team, click here.


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